Lightfoot officially launches Breathe Exeter

Photo credit: Matt Round Photography

Last month, some of the best and brightest minds from every corner of Exeter (and beyond!) helped us officially launch Breathe Exeter – our ground-breaking air quality initiative.

The night was a huge success, with the highlight being a hugely entertaining and inspiring speech from Martin McCourt (former CEO of Dyson and Business Leader of the Year 2010).

Closing the night out, Mark Roberts (founder and CEO of Lightfoot) ended with a rallying cry for Exeter and the unique opportunity Breathe Exeter presents the city.

“If we club together and do this, the great businesses and people of Exeter can build this initiative and give it momentum and it can become a global initiative where the world will be looking back at Exeter, the people and businesses, as the originators of something massive.”

Mark Roberts, founder and CEO of Lightfoot

So what is Breathe Exeter really about?

The initiative is all about proving that a community that cares can make a difference.

For how long have individuals and businesses been harangued for their contribution to air pollution? We might not be doing much wrong ourselves, but with so many of us driving every day, the cumulative effect is huge.

But what if we turned it around? What if we used the power we have as individuals in a community to make a positive difference?

Government inaction on climate breakdown has gone on for too long. Breathe Exeter has the potential to be the first global case study of small, individual actions making a significant difference to air quality – proving the huge potential community activism has to change the world.

If the Breathe Exeter movement continues to build momentum, it should achieve its goal of having 10% of Exeter’s cars and vans fitted with Lightfoot by the end of 2019.

What does this mean for Exeter and the people that live and work here?

Close to 1,000 vehicles worth of emissions being removed from our air for good.

Safer, smoother drivers improving traffic flow and accident rates for good.

Thousands of drivers being rewarded for doing good.

We all have a part to play in keeping Exeter’s air clean for generations to come. Whether you’re one person in a Punto or a business owner with dozens of employees commuting into town each day – you are important and you can make a difference.

Sometimes, taking small steps together will take you much further than attempting one giant leap.