Our founder, Mark Roberts, was involved in a project to deliver hybrid vans that could save on both fuel and emissions. The advanced technology was tried and tested, but it failed to produce the expected results once the vans were out on the road. Something wasn’t adding up.

After careful analysis, Mark realised the reason these converted vans weren’t reaching their full potential wasn’t a technological issue at all – it was all down to the way they were being driven. After all, no matter how optimised a vehicle is, if it’s driven inefficiently, it will always be inefficient.

This lightbulb moment led to the creation of Lightfoot, with a goal of improving driver performance to ensure that every fleet experiences the benefits of lower costs, reduced risk, and less environmental impact.

Whilst traditional telematics systems have historically relied on Big Brother-style data collection and a disciplinary approach to driver training, Lightfoot has always sought to be different. We believe in driver empowerment and engagement, giving those behind the wheel the power to drive change in fleets.

Through Lightfoot, drivers become self-managing, with the real-time feedback they receive allowing them to adjust their driving on the go. Better driving performance is incentivised and rewarded, with those who drive safely and efficiently able to win cash prizes, giveaways, and a top spot on the leader board.

By leading with the carrot instead of the stick, Lightfoot has already delivered lasting change in hundreds of fleets, helping to build lifelong driving habits that everyone benefits from.