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Lightfoot is a game-changer in the world of telematics technology and fleet management. Founded in 2013, our company was created to address the need for real change in the fleet industry, with a pioneering new solution that would help businesses save fuel, reduce emissions, and improve safety through a radical new approach: empowering drivers to lead the change.

Our innovative system pairs an in-cab coaching device with a driver rewards app and integrated management portal, putting fleet drivers in control of their performance behind the wheel. By favouring the carrot instead of the stick, Lightfoot incentivises drivers to maintain safer, smoother driving habits and become self-managing, removing the need for admin-heavy data analysis, awkward conversations, and negative work cultures. As a result, we’re helping fleets in multiple countries to save money, hit sustainability targets, and keep their teams safe – all through the power of positive reinforcement and driver engagement.

With the support of our Partners, we’re able to spread the word about the many benefits our unique fleet management technology can deliver, enabling even more companies to level up their fleet performance and improve driver standards.