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Safer, more efficient driving at The Crown Group with Lightfoot
See how The Crown Group is using real-time driver coaching to save fuel, cut risky driving, and reduce idling across a
fast-growing fleet.
8.5%
MPG increase
91%
reduction in dangerous driving
25.5%
reduction in idling
Fleet size: 70 vans
Industry: Facilities managements
Fleet goals: Safer driving, less vehicle wear and tear
In this case study:
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Overview
Operating across the North West and beyond, The Crown Group delivers environmental and facilities management services for rail, MOD, industrial, and commercial clients. Rapid growth brought more vehicles and new drivers, along with rising speeding incidents, repair bills, and maintenance costs. A peer recommendation from Tesco led to an eight-week Lightfoot trial that changed the trajectory of fleet performance.
“I can honestly say that introducing Lightfoot has been one of the best decisions we have ever made with regards to fleet management. From day one, the team has been great to work with. ”
- Wayne Barnett, Fleet Manager, The Crown Group
About The Crown Group
Following five years of expansion, Crown’s 70-van fleet supports services from tree surgery and landscaping to pest control, civil engineering, and construction—often across wide geographies, where consistency and safety are critical to service quality.
The Challenge
Crown needed to:
- Reduce dangerous driving and speeding
- Improve MPG while cutting excess idling
- Lower vehicle wear and tear to control costs
- Embed better driving habits quickly across new and existing drivers
The Solution
Crown ran an 8-week Lightfoot trial: four weeks in blind mode to capture baseline data, followed by four weeks live with real-time in-cab coaching. Drivers received instant prompts to smooth acceleration, braking, and cornering, while managers used the portal to monitor MPG, idling, and safety trends. The combination of live feedback, Elite Driver targets, and simple visibility made change immediate and sticky.
“Of course it was initially more challenging for our drivers, but over time they’ve really embraced the system, which is reflected in our scores – we’re reaching over 90% week-on-week, and speeding and harsh events have massively reduced. Just as Lightfoot was recommended to us, I wouldn’t hesitate to recommend it for other fleets to use.”
- Wayne Barnett, Fleet Manager, The Crown Group
Rollout highlights:
4 weeks blind + 4 weeks live to prove the delta on real roads
In-cab live coaching to change behaviour in the moment
Elite Driver goal to focus attention on consistent, safe driving
Portal insights to track MPG, idling, harsh events, and speeding
The Results
8.5% uplift in MPG
Fuel efficiency rose rapidly once live coaching started, delivering immediate savings.
91% reduction in dangerous driving
Harsh events dropped sharply as drivers unlearned risky habits and adopted smoother techniques.
25.5% reduction in idling
Less engine-on standstill meant lower fuel waste and emissions.
Driver scores up, speeding down
Average driver score climbed from 74% to 94%. Harsh events fell 34%, and speeding reduced by ~10%
Driving Sustainable Success
With Lightfoot, The Crown Group now has the tools to scale without escalating risk or costs—maintaining safer, smoother journeys and a more efficient fleet as the business grows.
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