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Fibrus transforms fleet performance with Lightfoot
Discover how Fibrus is using real-time driver coaching to improve safety, boost fuel efficiency, and cut carbon as it works toward a fully electric fleet.
9.2%
MPG increase
87%
reduction in dangerous driving
47.9
tonnes of CO₂ saved annually
Fleet size: 120 cars & vans
Industry: Telecoms
Fleet goals: EV transition, driver behaviour
In this case study:
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Overview
Fibrus is a fast-growing broadband provider bringing full-fibre connectivity to communities across Northern Ireland and Northern England. With engineers and installation teams travelling to rural and hard-to-reach areas daily, fleet performance plays a key role in efficiency, safety, and sustainability.
Since rolling out Lightfoot, Fibrus has improved fuel economy, cut risky driving behaviours, and reduced CO₂ emissions — all while preparing its fleet for a transition to all-electric vehicles.
“Lightfoot has proved to be a million times better than our previous telematics solution… Being able to see the savings month on month, it’s really
quite impressive.”
- Sharon McGregor, Fleet, Facilities & Office Manager, Fibrus
About Fibrus
Founded in 2019, Fibrus has rapidly expanded to become a leading provider of gigabit-capable broadband. Its mission is to connect underserved areas with reliable full-fibre infrastructure, and with over 100 vehicles on the road, fleet efficiency is central to delivering excellent service and meeting environmental targets.
The Challenge
As Fibrus scaled its operations, the company needed to:
- Improve MPG and reduce fuel spend across ICE and hybrid vehicles
- Minimise risky driving behaviours that increase accident risk and maintenance costs
- Reduce carbon emissions in line with sustainability commitments
- Engage drivers in performance improvements without increasing admin overhead
Traditional telematics offered limited insight and reactive reporting, but couldn’t help drivers actively improve. Fibrus needed a proactive, easy-to-use system that would support both short-term improvements and long-term EV transition plans.
The Solution
Fibrus introduced Lightfoot across its fleet of 120 vehicles, giving drivers access to live coaching and rewarding positive behaviour through gamification.
“Lightfoot has proved to be a million times better than our previous telematics solution, and that’s been backed up by the support we receive from
the team too.”
- Sharon McGregor, Fleet, Facilities & Office Manager, Fibrus
The rollout included:
Live in-cab feedback
Drivers receive real-time prompts to drive more smoothly and safely, helping them avoid harsh acceleration, braking, or speeding.
Elite Driver rewards
Weekly Elite Driver targets, app-based leaderboards, and prize draws kept drivers motivated and engaged, with participation rates averaging 90%.
Driver accountability
Lightfoot put drivers in control of their own performance, reducing the need for manager intervention and fostering a culture of responsibility.
Fleet insights dashboard
Managers gained clear, actionable data on fuel use, CO₂ output, and safety scores across the fleet, making it easier to track improvements and maintain consistency.
The Results
9.2% improvement in MPG
More efficient driving delivered a 9.2% boost in fuel economy, saving Fibrus nearly £20,000 a year in fuel costs.
87% reduction in dangerous driving
Risky manoeuvres such as harsh braking and sharp cornering dropped by 87%, creating a safer fleet and reducing the likelihood of costly incidents.
47.9 tonnes of CO₂ saved annually
The combination of smoother driving and reduced idling cut 47.9 tonnes of carbon emissions each year — equivalent to taking 10 cars off the road.
High driver engagement
Driver buy-in was strong, with average weekly performance scores around 90% and the majority of drivers regularly achieving Elite status.
Driving Safer, Greener Care
With Lightfoot in place, Fibrus has achieved major improvements in safety, efficiency, and sustainability. These results are helping the company manage its fleet more effectively today — while supporting its goal of transitioning to an all-electric fleet in the near future.
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