Small adjustments to the way a vehicle is driven can have a major effect on overall fleet performance. By guiding drivers towards smoother, steadier behaviour behind the wheel, Lightfoot is able to have a drastic impact on areas such as fuel consumption, vehicle wear and tear, environmental impact, and road safety.
The Lightfoot device connects directly to the vehicle’s on-board computer and converts engine data into real-time driving advice that helps the company’s drivers do their jobs more safely and efficiently.
Lightfoot can help fleets achieve a reduction in accidents while cutting fuel and CO2 emissions by as much as 15% each. This is achieved by giving drivers ownership of their performance and rewarding them with prizes and high scores through a dedicated app on their smartphones.
At the end of each journey, drivers are awarded a score based on their driving style, allowing them to see how their driving is improving over time, as well as being able to enter into friendly competition with colleagues as part of a company-wide drivers’ league.
Those drivers who achieve Elite Driver status by reaching a score of 85% or higher can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter prize giveaways too.
Within Asda's first year of implementing Lightfoot, drivers had already claimed rewards including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.