breathe exeter logo


Air pollution is a global issue affecting all of us on a local level.

We want Exeter to become the first shining example of community activism having an immediate impact on our environment.

With the support of local organisations, businesses and individuals, we can deliver a real, sustained impact on the level of emissions in our area.

Because BREATHE EXETER enables anybody and everybody to make an immediate difference.


By helping Exeter’s drivers to make some small changes in return for some big savings.

A smoother driving style delivers reductions in fuel consumption and emissions of up to 20%, while reducing the risk of having a collision by 40%.

Lightfoot’s technology is proven to deliver these figures on
over 20,000 vehicles – last year alone, our drivers saved 3,666 tonnes of CO2.

And if it were to be installed in every vehicle in Exeter, we would save:

Our first milestone is for 10% (or 5,500) of Exeter’s vehicles to have a Lightfoot fitted
by the end of 2019.

Buy Lightfoot for £149.00

If you have a discount code, enter it on the Buy page

Buy Now

breathe exeter logo

So, Lightfoot is investing £500,000 in this initiative. Together, we will create a global case study on how a community can change the world with quick and simple action, rather than grand strategies that will take decades.


BREATHE EXETER wants to make adopting Lightfoot as accessible and impactful as possible by offering:

  • Subsidised units to Breathe Exeter participants
  • Weekly prizes and giveaways including £250 cash per week
  • Contributions to local community projects and charities
  • Earning potential for Lightfoot partners and promoters
  • Discounts with local and national businesses for Breathe Exeter participants

If you are a local business and would like to collaborate on the project please contact:

Paul Pugsley
Tel: 07421 461 713

Why you need Lightfoot

Driving will always cost us, but when did getting from A to B become so unenjoyable?

It’s understandable… Fuel prices are out of control. Air pollution is becoming the great health crisis of our time. Road accidents are still one of the leading causes of death in the UK.

But what if you could turn all of that around? What if you could make driving fun again?

Lightfoot is the world’s first technology to reward better drivers. With Lightfoot, you can save money, reduce emissions, and improve road safety every time you drive.

Buy Lightfoot for £149.00

If you have a discount code, enter it on the Buy page

Buy Now

Social posts

We post a lot to Twitter about our Elite Driver prize winners, plus news from ourselves and the motoring industry. We also have a Facebook page which contains lots more fun things we get up to. You can follow us on Instagram as well.

© Ashwoods Lightfoot Limited 2019, All Rights Reserved. Company Registration Number: 8287918.